Privacy Policy
Last updated: April 26, 2026
This Privacy Policy describes how Sarah London ("we", "us", or "our") collects, uses, and protects your personal information when you visit or make a purchase from our website (the "Services").
Our store is hosted on Shopify, which provides the e-commerce platform that allows us to sell our products and services to you.
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Personal Information We Collect
We may collect the following types of personal information:
Contact Information
- Name
- Billing address
- Shipping address
- Email address
- Phone number
Payment Information
- Payment card details (processed securely via third-party providers)
- Transaction details
- Billing information
Account Information
- Login details (if applicable)
- Preferences and settings
Order & Transaction Information
- Products viewed or purchased
- Cart activity
- Purchase history
- Returns and exchanges
Communication Information
- Messages sent to our support team
- Customer service interactions
Technical & Device Information
- IP address
- Browser type
- Device information
- Network connection
Usage Data
- Pages visited
- Time spent on pages
- Interaction with website features
2. How We Collect Information
We collect personal data from:
- Information you provide directly (e.g. placing an order, contacting support)
- Automated technologies (cookies, tracking tools)
- Service providers acting on our behalf
- Marketing and advertising partners
3. How We Use Your Information
We use your personal information to:
Provide Our Services
- Process orders and payments
- Deliver products
- Manage returns and refunds
- Provide customer support
Improve Our Store
- Analyse usage and performance
- Optimise user experience
Marketing & Advertising
- Send promotional emails and offers
- Show relevant advertisements
You can unsubscribe from marketing at any time via the link in our emails.
4. Legal Basis for Processing (UK GDPR)
Under the UK GDPR, we process your data based on:
- Contractual necessity (to fulfil your order)
- Legal obligations
- Legitimate interests (fraud prevention, improving services)
- Consent (marketing communications)
5. Sharing Your Personal Information
We may share your information with:
Service Providers
- Shopify (store infrastructure)
- Payment processors
- Shipping and logistics partners
- Analytics providers
Marketing Partners
We may work with advertising partners to deliver relevant ads.
Legal Requirements
We may disclose information where required by law or to protect our rights.
6. International Data Transfers
Your information may be transferred and processed outside the United Kingdom or European Economic Area.
We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.
7. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences
- Analyse website traffic
- Improve functionality
- Deliver personalised advertising
You can manage or disable cookies through your browser settings.
8. Data Retention
We retain your personal data only as long as necessary to:
- Fulfil our Services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
9. Your Rights
Under UK data protection laws, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict or object to processing
- Request data portability
To exercise your rights, please contact us.
10. Security
We implement appropriate technical and organisational measures to protect your personal information.
However, no method of transmission over the internet is 100% secure.
11. Children's Privacy
Our Services are not intended for individuals under 18.
We do not knowingly collect data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.
13. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us: